Owning a clothing line or mech is more like a new business strategy for most Nigerian celebrities. The likes of Tacha, Tiwa Savage, Mercy Eke, Olamide, Wizkid, Rugged Man, Peter Okoye, etc. Own either a Merch or a Clothing line, aside from their acting or singing career.
Just when we thought we’ve had the best of Burna Boy after the release of his Twice As Tall Album, which he released alongside his Comic Book and Merch, Burna Boy is the latest, to join the leagues of Nigerian musicians to own a clothing line.
Lately, the giant of Africa as he always calls himself, have been dropping hints on the project he has been working on, when he first posted of a comic photo with the caption “Co-Design: @boohoomanofficial x @burnaboygram collection 30/09”
Burna recently took to his social media handles to announce the release of his clothing line called Boohooman.
🚨 THIS IS NOT A DRILL 🚨
— boohooMAN (@boohooMAN) September 30, 2020
🔥 boohooMAN x @burnaboy is now LIVE on site.
🚀 You don't want to miss this. #boohooMANxBurnaBoy
LEVEL UP. Shop the Collection now 👉 https://t.co/2Myv6TATS0 pic.twitter.com/69Wsmy1M9j
The line comprises of various collections, from Merch, Hoodies, Sweatshirts, Sneakers collection, Bags, Belt, etc.
👀 one day to go! #boohooMANxBurnaBoy pic.twitter.com/Z9A4LupxQC
— Burna Boy (@burnaboy) September 28, 2020
A I R 👟 pic.twitter.com/jRvCdSNNS2
— Burna Boy (@burnaboy) September 30, 2020
In the middle of taking picture no. 532579845 😭😂 @boohooMAN x. @burnaboy 30/09 🚀 pic.twitter.com/iHKzphX2wh
— Burna Boy (@burnaboy) September 25, 2020
Meanwhile, Burna is also giving Spotify a run for their money as he is taking over the black history playlist on Spotify. Which Spotify posted on their official page saying.
“@burnaboy is taking over a few playlists in our #BlackHistoryIsNow hub and showing love to artists across Africa. Discover all the talent he’s shining a light on”
🚀 @burnaboy is taking over a few playlists in our #BlackHistoryIsNow hub and showing love to artists across Africa. Discover all the talent he's shining a light on: https://t.co/KGZ2KlhJ5Z pic.twitter.com/kCzl9ncZmO
— Spotify (@Spotify) September 28, 2020
Burna also confirmed he is taking over a few playlists on Spotify black history across Africa. He posted
“I’m taking over Spotify’s Black History Is Now playlists and shining a light on some of my favorite African artists. Go run dat!”
I’m taking over @Spotify’s Black History Is Now playlists and shining a light on some of my favorite African artists. Go run dat! 🦍 https://t.co/dciY7lJAqr pic.twitter.com/cmBgaIrKKv
— Burna Boy (@burnaboy) September 28, 2020
Spotify celebrates Black creators as well as Burna’s album twice as tall on October first, Nigerian Independence Day saying the album #TWICEASTALL will be on BHIN Hub all at once.
#TWICEASTALL 🦍 https://t.co/6idTpbQb0G
— Burna Boy (@burnaboy) September 28, 2020
But then, what do you think about Burna’s clothing line “Boohooman” hit or miss?