Nollywood stars Adebayo Salami, Michael Ezuruonye, and Destiny Etiko have been officially unveiled as the new brand ambassadors for a leading Nigerian bitters brand. The trio was selected to represent the brand due to their massive influence, cross-generational appeal, and consistent excellence in the entertainment industry.
The endorsement deal was celebrated at a glamorous unveiling event where the actors expressed their excitement about the partnership, noting the brand’s commitment to quality and indigenous health solutions. The brand’s management emphasized that bringing on board a veteran like Adebayo Salami (Oga Bello), the versatile Michael Ezuruonye, and the highly popular Destiny Etiko is a strategic move to penetrate diverse market segments across the country. This collaboration is expected to feature a series of nationwide marketing campaigns, including television commercials and social media activations, aimed at strengthening the brand’s position in the competitive herbal bitters market.
