Seyi Tinubu has advised supporters of the All Progressives Congress (APC) to place greater emphasis on grassroots engagement as preparations for the 2027 general elections continue, stating that electoral success will ultimately depend on connecting directly with voters rather than relying solely on social media campaigns. Speaking at a gathering of party members and supporters, he stressed the importance of community outreach, face-to-face interactions, and sustained engagement with citizens across towns, villages, and urban communities. According to him, while digital platforms remain useful for sharing information and promoting political messages, they cannot replace the impact of physical mobilisation and personal contact with the electorate. He encouraged party faithful to strengthen relationships with local communities, listen to the concerns of residents, and communicate the achievements and policies of the APC through direct engagement. Seyi Tinubu also emphasized the need for unity, discipline, and teamwork among party members, urging supporters to remain focused on expanding the party’s presence at the grassroots level ahead of future elections. Political observers noted that his remarks reflect the long-standing importance of grassroots structures in Nigeria’s electoral process, where community-based campaigns and voter outreach often play a significant role in determining election outcomes. The comments have generated discussions among political stakeholders regarding the balance between digital communication and traditional campaign strategies. As political activities gradually intensify ahead of the 2027 elections, parties across the country are expected to increase their mobilisation efforts while combining online engagement with direct interaction to reach a broader segment of the electorate.
