Nigerian rapper Odumodublvck has stirred fresh controversy after making a surprising claim about what some musicians allegedly do to achieve success in the music industry.
During an appearance on the Tea With Tay podcast, the rapper suggested that some artistes resort to traditional spiritual practices, popularly described as “jazz”, in their pursuit of hit songs.
According to him, creating a commercially successful record is not as easy as many people think. He argued that some musicians can spend years releasing music without producing a major hit, while others seem to achieve repeated success.
Odumodublvck also praised established stars such as Burna Boy, Wizkid and Davido for their ability to consistently deliver songs that connect with audiences.
His comments have opened another conversation about the pressure Nigerian artistes face to produce chart-topping records in an increasingly competitive industry.
While some listeners may agree that the music business involves more than talent alone, others are likely to question the suggestion that spiritual practices play a role in musical success.
For now, one thing is certain: Odumodublvck has given Nigerian music fans another interesting topic to debate.
