Afrobeats star Dapo Oyebanjo, popularly known as D’banj, has recorded a major development in his business journey after reports emerged that his creative platform, CREAM, secured an equity investment from CANEX Creations Incorporated, a subsidiary of the African Export-Import Bank (Afreximbank).
The reported agreement was formalised at a signing ceremony on November 6 during CANEX WKND 2026 in Lagos. CREAM, which stands for Creative, Reality, Entertainment, Arts and Music, was established to help African creatives discover opportunities, monetise their content and connect directly with fans.
Launched in 2016 in partnership with MTN Nigeria and the Bank of Industry, the platform says it has attracted more than seven million subscribers. It has also monetised over 3,000 pieces of music, comedy, dance and art, while providing grants, studio sessions, music videos and showcase opportunities to 16,668 creatives.
At the event, CREAM unveiled its Full Content Download service, which allows fans to purchase music, videos and other content directly rather than depending entirely on streaming platforms.
The platform also announced a partnership with Los Angeles-based Cinq Music Group, which is expected to sign and develop 10 artists discovered through CREAM’s talent platform.
D’banj described the development as an important step towards ensuring African creatives can access financial infrastructure while retaining ownership of their intellectual property.
The investment amount and percentage stake have not been disclosed. Nevertheless, the reported deal represents an important conversation about funding, ownership and commercial opportunities in Africa’s creative economy.
