Asake, the “Mr. Money” himself, has secured a landmark endorsement deal with the global sportswear giant, Adidas. The deal, which was first reported by the Music Base Platform and widely circulated on Tuesday, March 24, 2026, is estimated to be worth a staggering $35 million (approximately ₦335 million).
This partnership marks a natural evolution for the singer, who has long been a vocal and visual fan of the brand, frequently sporting Adidas tracksuits and sneakers during his high-energy stage performances and in his cinematic music videos. Under the terms of the agreement, Asake—born Ahmed Ololade—will serve as the new face of the brand, a move that significantly elevates his profile in the global fashion industry.
Industry analysts are pointing to this deal as a testament to Asake’s unprecedented “run” in the music industry since his 2022 breakout. His ability to consistently blend street-hop culture with high-fashion aesthetics has made him an ideal ambassador for a brand looking to deepen its connection with the vibrant and globally influential African youth market. While official confirmation and a formal launch campaign from Adidas are expected in the coming weeks as final terms are wrapped up, the news has already triggered a wave of “congratulations” from fans and peers across the entertainment sector.
