In a move that has sent shockwaves through the African digital landscape, MultiChoice officially announced on Thursday, March 5, 2026, that it will be discontinuing its flagship streaming service, Showmax. The decision follows a “comprehensive strategic review” by the Showmax Board and new owners, French media giant Canal+, which completed its $3 billion acquisition of MultiChoice in late 2025.
Despite a massive 2024 relaunch in partnership with NBCUniversal (utilizing Peacock’s technology) and the introduction of a dedicated Premier League mobile plan, Showmax has struggled with “unsustainable” financial losses. Reports indicate trading losses ballooned by 88% in the last financial year, reaching nearly R4.9 billion (approx. $260 million). Canal+, currently on a mission to save €400 million by 2030, has opted to pivot toward a more “financially disciplined” digital strategy.
What This Means for You:
- No Immediate Blackout: In an email sent to subscribers today, MultiChoice assured users that there will be no immediate interruption to the service. You can continue streaming as usual for now.
- Content Migration: Fans of Showmax Originals like Wura, The Real Housewives of Lagos, and Flawsome will likely see these titles move to Africa Magic or other DStv/GOtv linear channels.
- No Job Losses: Per the takeover agreement, Canal+ has committed to zero retrenchments for the next three years; Showmax staff will be transitioned into other digital departments within the group.
- Future Steps: MultiChoice has promised to share a clear “shutdown timeline” and transition plan well in advance of the final closure.
While Showmax was Africa’s bold answer to Netflix and Disney+, its sunsetting marks a significant consolidation in the “streaming wars” as the industry shifts focus from aggressive subscriber growth to long-term profitability.
