One of the world’s leading blockchain ecosystem and cryptocurrency exchange, Binance has unveiled a collaboration with Big Brother Naija ‘Shine Ya Eye’ season 6 ex-housemates, Hazel Oyeze Onou (Whitemoney), Ikechukwu Sunday Okonkwo (Cross) and Pere Egbi (Pere) as it continues in its mission to drive crypto adoption in Africa.
Speaking about the collaboration, the Binance Director for Africa, Emmanuel Babalola said the choice of the trio as brand ambassadors is to take crypto mainstream across the African continent.
“Our goal is to make people understand crypto and ease the process of bringing it into their daily lives. One of the things we have seen is how these influencers and their stories embody the spirit of entrepreneurship, hard work and lifestyle of the everyday Nigerian. We have a shared goal of empowering more Africans with the knowledge and resources they need to achieve financial freedom, so it’s a perfect fit and teaming up with them is a big win.”he said
He said part of the reality for the collaboration with the Big Brother Naija stars is to help drive mainstream crypto adoption by educating people with little or no knowledge of crypto through Binance masterclasses, social media posts, videos and the general interaction with their audience.
Speaking on the latest achievement, Whitemoney said, “Crypto is the new currency and I am excited to take the Binance message to the streets as one doesn’t have to be rich or that educated to trade crypto”.”I feel elated to be associated with the brand because I have been trading with the Binance app for several years. Working with the brand is an honour and I will ensure that the youths realize the benefits of investing in crypto”, Cross said.
Pere on the other hand said “It is much easier to promote what you are affiliated with – I have been dealing with crypto for many years and so, I will use the passion, experience and knowledge that I already have from Binance to drive this adoption.
”Binance’s portfolio company, Bundle will also be joining in this campaign as the brand strives to make crypto more accessible to everyone. As a part of this collaboration, Bundle is teaming up with the influencers to highlight the ease in trading crypto, through insightful and educative content for both crypto newbies and professionals.