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2Baba and his Longtime Manager, Efe Omorogbe Split After 20 Years

Legendary Nigerian artiste, Innocent Ujah Idibia popularly known as 2Baba, has parted ways with his longtime manager, Efe Omorogbe, who is the CEO of Now Muzik Talent Management. This significant split comes after a remarkable 20year association between the two.

In a joint statement released on Instagram by Now Muzik, they announced the mutual disengagement, which takes immediate effect. Efe Omorogbe expressed his gratitude to 2Baba, emphasizing that their collaboration went beyond mere work. He pledged continuous support for the singer from the sidelines, saying,

I am grateful to 2baba for the trust and for the friendship. I am proud of the brands we built together, the music we made; the fans we entertained.

“2Baba is one of the greatest Nigerian musicians of all time and it really is an honour to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades.

“My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2Baba,” Omorogbe stated.

“We are grateful for the opportunity to achieve major milestones working with 2Baba over the last two decades. These achievements have defined an era and validated our collective contributions to the growth of the entertainment industry in Africa. For this, we are extremely proud,” he added.

2Baba himself acknowledged the pivotal role that Efe and the Now Muzik team played in his career success. 

He stated, I know it’s a cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik.

“Everything I’ve been able to achieve is a result of the support of so many people and organizations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them.”

Notably, 2baba joined Now Muzik management in 2004 after departing from The Plantashun Boiz. 

Since then, he has recorded and published eight albums, performed in more than 100 cities, received over 60 awards, and surpassed 400 million streams across all platforms.

This separation marks the end of an era, but both parties expressed their appreciation for the journey they shared and their commitment to supporting each other in their respective endeavors.

Following the announcement, 2baba will now be represented by his new management company, Hypertek Digital.

By Ezinne Okorie

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