Brand calls out Hilda Baci, seeks redress in court with evidence of breached N3m deal

Ann’s Concept, an event planning brand, has taken to social media to publicly accuse Nigerian chef Hilda Baci of breaching a N3 million contract she had with them.

A few days ago, Hilda trended on social media over allegations that she was hosting a N25,000 meet and greet event in Abuja.

A flier promoting the alleged event, which includes a live cooking and food tasting session, surfaced on the internet, with the event set to hold on June 24, 2023.

Following several negative reactions, Hilda promptly took to Twitter to deny any form of involvement with the event. She tweeted, “Hi everyone, this is to inform everyone that I’m not doing any meet and greet in Abuja. I would also never ask anyone to pay for such. 🙏🏾 Thanks.”

Now, the brand organizing the event has come forward, alleging that they paid Hilda N3 million as an advance payment for her participation in the event, to which she had previously agreed but suddenly backed out.

According to a statement shared on their official Instagram page, arrangements for the event had been finalized, including promotional materials, after an advance payment was made to Hilda Baci. Surprisingly, Hilda publicly denied having any prior knowledge of the event.

The brand claims that Hilda’s actions have had a negative impact on their reputation, and as a result, they have taken legal action to address the matter.

The statement read,

“We regret to inform you that the highly anticipated event, scheduled to take place on 24th June 2023, has been canceled. We extend our sincere apologies for any inconvenience this may have caused, you, our esteemed customers.

Arrangements for this event were already concluded, as both parties agreed to put out publications for the event, after an advanced payment was made to Miss Hilda Bassey. However, Hilda Bassey, suddenly denied publicly having any prior knowledge of the event.

Her conduct has negatively affected our reputation as a brand. Consequently, we are taking all necessary legal steps, towards ensuring that justice is seen to have been done in this matter. We understand that many of you have been looking forward to this event, and we share in your disappointment.

Our team has been working tirelessly to explore all possible alternatives to ensure the event could proceed as planned, but unfortunately, we have been left with no other viable options but to take the steps as enumerated herein.

We would like to express our gratitude for your continued patronage and understanding. We deeply value our relationship with each and every one of you, please accept our sincere apologies once again, and we hope to have the opportunity to entertain you with another remarkable event this summer. Thank you for your understanding.”