Walmart says Kanye West’s new logo described in patent paperwork as “rays from a sun” looks too similar to its 13-year-old sun logo and should be blocked.
The design, which West’s company said may be used in conjunction with sneakers, underwear, T-shirts, furniture, modular homes, and even hotel services, consists of eight lines made up of three dots each that emerge from a circle to form “rays,” according to legal papers.
Walmart said the problem is that it looks like the retailer’s 13-year-old mark, except that Walmart’s sun rays are made up of lines instead of dots. It claims that Yeezy’s mark will create “confusion” and a “false suggestion of a connection” between Walmart and Yeezy.
Walmart even took issue with the singer’s plans to use the mark for entertainment purposes, claiming that Walmart “has sold products and done marketing campaigns in association with Jennifer Garner, the cast of Queer Eye, Drew Barrymore, Kendall, and Kylie Jenner, Ellen DeGeneres, and Sofia Vergara to name a few.”
Walmart has pointed in the letter it sent to Yeezy’s lawyers, suggesting efforts to settle the matter, with the goal of finding ways in which the Walmart Spark Design and the Yeezy Application can co-exist with one another,” but West has not given his response to the matter at hand.
“However, to date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground”, the letter said.