Socialite Enioluwa Prince Adeoluwa, who goes by the moniker ‘Eni’ on social media, and Reality TV star, Anita Natacha Akide, popularly known as ‘Symply Tacha’ have been featured in a prestigious American magazine, Forbes.
Forbes made Tacha and Eni the point of conversation whilst highlighting the headline, ‘Bridging The Gap To Music’: The Influence And Reach Of Nigeria’s TikTok Stars.
Speaking on the success story of the TikTok app in Nigeria and its widespread popularity, Forbes quoted Enioluwa’s statement and how Tiktok gave him his big break.
“A lot of young people earn from social media and TikTok. A lot of music promotion [is] done on TikTok and it has created extra income for young people to fend for themselves. It will affect a lot of young people if the app gets banned,” says Enioluwa Prince Adeoluwa”, the magazine quoted.
“It also gives people a very big sense of hope. TikTok helps bridge [the] gap to music. You don’t need a lot of money or fancy equipment like a ring light or a studio or a professional camera to succeed on TikTok or to go viral. If TikTok is banned it removes the access for an average individual to have that breakthrough.”
Corroborating his sentiments, Tacha on the other hand has this to say;
“I have about 1.6 million followers on TikTok and as a result I have over 20 brands who pay me as an influencer to help sell and promote their brands on my platform. These brands range from skincare brands all the way to waist trainers”.
The socialites couldn’t contain their joy upon being quoted on Forbes.
Taking to his Instagram story, Enioluwa expressed gratitude to the magazine for finding him worthy.
Tacha Akide, on her part, expressed excitement at finally being acknowledged by Forbes.
“Your Girl is on Forbes!!!
Earlier this year I HAD the opportunity to ask with @peace_hy on the success story of @tikkoknigeria in Nigeria”, she wrote on Instagram.
Tiktok most-followed creators are known to reportedly command as much as $500,000 for a single post on the app.
Enioluwa has a following of about 1.9 million on TikTok.
Eni’s big break came during the Covid lockdown period when a video he created on the platform, where he donned lip gloss and provided a satirical account on topics in Nigeria, went viral.
Tacha on the other hand has about 1.6 million followers on TikTok. The app has also helped launch her successful career as a reality TV star. Some of her credits include Big Brother Naija and the American reality TV series The Challenge.