Nigerian singer Rema has teamed up with former professional basketball player and businessman Michael Jordan, Luka Doncic, Teyana Taylor & others for the Jordan “Jumpman 23” commercial.
In this Jordan brand ad campaign, Basketball Legend Michael Jordan joined forces with Rema and other contemporary talents such as Teyana Taylor, Jayson Tatum, Luka Doncic, Zion Williamson, Ryota Brown, and Gabby Williams. Together, they bring a distinctive flair that embodies passion, talent, and inspiration.
23-year-old Rema is actually not new to the game of basketball as he performed at the 2023 NBA All-Star weekend halftime show along with Tems and Burna Boy.
The growth of Afrobeat and its global impact continues to set new feats worthy of celebration.
See below their photoshoot for the ad campaign;