Microblogging platform, X formerly known as Twitter has spurred jubilation as some Nigerian content creators on the platform, yesterday, woke up to receive payments for ads displayed on their feeds by the company.
Elon Musk, the Twitter owner, began paying eligible US Blue subscribers (now known as X premium) in July after he announced the initiative in February.
Eligible users must be subscribed to Twitter Blue and have earned more than five million tweet impressions each month for the last three months and have a Stripe payment account, says Twitter.
The program incentivizes creators who contribute popular content that drives ads — rewarding accounts that help Twitter make money. This means that creators can get a share in ad revenue starting in the replies to their posts.
Verified users in Nigeria and worldwide, who met the criteria and the impressions threshold on their posts and content, received payment, and many took to the platform to display their receipts and appreciate Twitter owner Elon Musk.
According to the creators, Musk has given them a reason to remain on the platform and continue churning engaging content.
Big Ayo, with the handle @47kasz, who got N430, 960.74, greeted Elon Musk with a friendly “Good morning.” “Well, Good Morning Elon Musk.”
@Solomon_Buchi, while confirming his payment, expressed his delight;
“I got paid by Twitter, now known as X. I Twitter my opinions, commentators, views, and people are blessed, however, it’s also nice to be paid for it,” he added.
Abazz, a verified user, expressed his gratitude to Musk. He was paid N220,345.65, stated: “Woke up to receive an alert, Thank you Elon.”
Renowned Nigerian musician David Adeleke (Davido) @davido, joined the conversation humorously asking: “Where dem dey put the money?
Meanwhile, reports have it that the company might change or cancel the programme at any time at its discretion, including for business or legal purposes.
“X reserves the right to accept or revoke your participation in this ads revenue share program in its sole discretion, including for business, financial, or legal reasons. Please ensure you comply with the Ads Revenue Program Terms,” the company stated.
The revenue-sharing model is active globally. According to the social media platform, its payment processor currently supports over 100 countries including Nigeria, Ghana, Egypt, Kenya, South Africa, and other African countries. “This is part of our effort to help people earn a living directly on X,” says X, the company which was acquired by Elon Musk in a $44 billion deal last year. “An absolute game changer for our creators,” X CEO, Linda Yaccarino, adds.