BBNaija 2019 winner, Mercy Eke has bagged yet another endorsement deal with a top online fashion store, Payporte.
Mercy joins her fellow ex-housemate, Nengi as a brand ambassador with PayPorte, one of Africa’s leading online fashion outfits, which was the headline sponsor of Big Brother Season 3.
Mr. Linek Ovie, Brand Manager, PayPorte, said his company has been studying the reality TV star for about a year. He said Payporte decided to endorse Mercy Eke as its latest brand ambassador because of the style, energy, and self-confidence she built while she was in the BBNajia house.
The Brand Manager, Link Ovie said;
“Pay porte has re-strategized as a brand almost two years ago from selling everything to fashion. We have a mission to inspire self-confidence and self-belief. We truly believe that if African woman is properly dressed and she’s confident in what she’s wearing, the sky is her limit. Mercy Eke can walk up to anyone, aspire and achieve her dreams. And that journey has been amazing in the last two years.
We have grown as a brand with presence in Ghana, Nigeria and Manchester. We also understand the need to bring in some amazing people into the family. So, we are unveiling Mercy Eke, winner of BBNaija season 4. She’s an amazing person. We have been studying her for the last one year.
She always stood her ground and she’s an entrepreneur which is what we want an African woman to be. She has also grown as a person and as a brand. We count it noteworthy to have her join the family to be our newest ambassador.
Mercy is very energetic, she’s very passionate about the things she does and she is also a role model to a lot of young ladies. We are so proud to be associated with Mercy and her brand. It’s going to be an amazing journey together with her”.
Speaking further, Ovie said the contract ends after one year, adding “we review our deals every six months”.
Responding to the endorsement, Mercy said PayPorte shares the same vision and aspiration with her, which was why she decided to pitch tent with the clothing line. She also shared pictures of the deal on her Instagram page.
“I like to work with a brand I can relate with. I can relate with PayPorte because they have a lot of beautiful outfits anybody can afford. PayPorte relates with my brand, the brand sees my vision as I also relate to the outfit’s own vision. That’s why I am on board with PayPorte,” Mercy explained.